PRESS RELEASE

SWISS ALP WATCH Zzzz, A MECHANICAL WATCH IN STANDBY MODE

Neuhausen am Rheinfall, May 23rd, 2017

A watch with a rectangular case, with rounded corners, featuring a glossy black dial. At first glance, it could be mistaken for a smartwatch on standby. But look a little closer, and it reveals itself to be a living watch, with a heart and soul: the Swiss Alp Watch Zzzz from H. Moser & Cie. 100% mechanical. 100% Swiss. In this watch, the now iconic model features neither indices nor logo on its dial, proving that true luxury is unmistakable, and immediately identifiable, even without obvious marketing.

Looking like a smartwatch which is powered off or on standby, the Swiss Alp Watch Zzzz from H. Moser & Cie. cultivates this ambiguity in irreverent fashion. Behind its contemporary design lies a 100% mechanical watch. The black dial — stripped not just of any signature, but also of its indices — is strictly minimalist. On this model, there is no interface: the Swiss Alp Watch Zzzz is designed to display the time, something it does beautifully. Seemingly simple, it is anything but.

 

At the heart of the Swiss Alp Watch Zzzz, the HMC 324 form movement beats with the rhythm of the balance wheel's rotations. In response to the cold electronics of connected watches, H. Moser & Cie. presents the soul of mechanical watchmaking. With a minimum power reserve of 4 days, fully rechargeable by hand, it couldn't be further from the world of the smartwatch.

 

Alongside the model with a black dial, H. Moser & Cie. is releasing a variation at the opposite end of the scale, featuring the striking and radiant Funky Blue dial; an example of watchmaking yin and yang.

 

The Swiss Alp Watch Zzzz is available in a limited edition of 20 pieces of each of the two references.

 

TECHNICAL SPECIFICATIONS – SWISS ALP WATCH Zzzz

Reference 5324-0207, white gold model, black dial, black alligator leather strap, limited edition of 20 pieces

Reference 5324-0208, white gold model, Funky Blue dial (sky-blue fumé), beige kudu leather strap, limited edition of 20 pieces

 

Case

Solid 18 carat white gold

Dimensions: 38.2 x 44.0 mm / height: 10.3 mm

Sapphire crystal

See-through sapphire crystal case-back

Crown adorned with an “M”

Engraved with "1 of 20"

 

Dials

Black or Funky Blue with sunburst pattern

Leaf-shaped hour and minute hands

 

Movement

Hand-wound HMC 324 Manufacture calibre

Dimensions: 32.0 mm x 36.0 mm, height: 4.8 mm  

Frequency: 18,000 Vib/h

27 jewels

Power reserve: minimum 4 days

Moser teeth for all wheels and pinions

Interchangeable Moser escapement

Original Straumann Hairspring® with stabilised Breguet overcoil

Gold escapement wheel and pallet fork

Movement and components hand-finished and decorated 

 

Functions

Hours and minutes

Power reserve indicator on movement side

 

Straps

Hand-stitched black alligator or beige kudu leather

18-carat solid white gold pin buckle engraved with the Moser logo

REFERENCES & PHOTOS

Swiss Alp Watch Zzzz, reference 5324-0207, 18-carat white gold model, black dial, black alligator leather strap, limited edition of 20 pieces

Swiss Alp Watch Zzzz, reference 5324-0208, 18-carat white gold model, Funky Blue dial, beige kudu leather strap, limited edition of 20 pieces