The original smart watch: H. Moser & Cie.’s response to the wave of new smartwatches
Neuhausen am Rheinfall, March 9th, 2015
As the discussion around smartwatches builds, the independent watchmaker H. Moser & Cie. takes a clear but distinctive position today. H. Moser & Cie. has produced smart watches for over 100 years by combining a clean interface, state-of-the-art ergonomics, ingenious functions and long power autonomy – without compromise. Today, they continue to nurture the next generation of watch lovers launching the Endeavour Perpetual Calendar Funky Blue, a watch that both looks smart and is in fact very clever. This is the original smart watch.
While recently launched smartwatches struggle with complex interfaces, poor ergonomics and limited autonomy, the Endeavour Perpetual Calendar represents ingenious product design. Both cognitive and physical ergonomics are optimised with the clean and easy-to-read interface. The patented flash calendar, for example, allows the date adjustment forwards and backwards at any time of day and the instant date change at midnight. In addition, the mechanical battery with two barrels ensures exceptional autonomy with a minimum power reserve of 7 days. Finally, technology partner Precision Engineering developed the Moser interchangeable escapement to guarantee the highest precision. These are just a few of the intelligent solutions in this watch that will satisfy the most demanding users.
The original smart watch is representative of the Swiss watch industry – persisting over centuries thanks to expertise, excellence, quality and passion. The Swiss watch industry faces challenges with the advent of smartwatches but also opportunities. CEO Edouard Meylan explains, “Smartwatches belong to a different segment. They are great gadgets. They even have the potential to introduce a new generation to wearables for the wrist. Our challenge is to continue being creative, innovative and true to our heritage in order to inspire highly discerning consumers. At H. Moser & Cie. we love challenges, so when it comes to nurturing the next generation of watch lovers, let us take it from here.”
With sincerest apologies, the Endeavour Perpetual Calendar Funky Blue does not let you draw doodles, tweet, send your heartbeat to others or set your fitness goals. It does not even let you take photos. It does, however, elegantly and ingeniously let you declare your individuality while contemplating the time passing by. This is both very smart and very rare.