PRESS RELEASE

 

 

H. MOSER & CIE.: WHEN FUMÉ SAYS IT ALL

Neuhausen am Rheinfall, March 4th, 2020

It has been five years since H. Moser & Cie. released their first purely minimalist Concept model, equipped with a dial void of indices or logo. Driven by a desire to return to the essential, the Schaffhausen manufacture has redefined the notion of luxury, human watchmaking: by stripping away the superfluous and focusing not simply on displaying the time, but embodying a true expression of emotion. The Concept series was so successful that H. Moser & Cie. decided to include it in its collection. The fumé dial has become the brand's signature - even without a logo - so much so that 'fumé' is now automatically associated with H. Moser & Cie. In 2020, to celebrate the fifth anniversary of this launch, the manufacture is producing three new models, available in different versions, all released as limited editions, and all fitted with a Concept fumé dial.

The complete antithesis of timepieces with cluttered dials and unnecessary features, the Endeavour Centre Seconds Concept constitutes a philosophical reflection that was originally presented as a conceptual piece. The overwhelmingly positive reaction proved that there was a real need to return to the roots and very essence of watchmaking. By showcasing their famous fumé dial - the brand's signature - with no embellishment, indices or logo, H. Moser & Cie. made the unprecedentedly minimal “Concept” aesthetic an integral part of the Endeavour collection’s identity and design language, placing the emphasis on luxury craftsmanship and the beauty of its expertise, often eclipsed by overbearing marketing, to remind us that behind a logo are people: talented watchmakers and dial specialists. They have also proved that a genuine luxury product can be identified immediately, even without a visible logo.

 

Nowadays, this resolutely minimalist aesthetic has become H. Moser & Cie.'s signature, along with their fumé dials in daring and surprising colours. Offering a different image of traditional watchmaking, the Schaffhausen manufacture has fostered new trends, creating timepieces which are classic but never conventional, with a design that overturns received ideas.

 

In honour of the fifth anniversary of their Concept series, H. Moser & Cie. has produced three new models available in different versions, which combine graceful proportions, harmonious forms, and high-end finishes with 100% Swiss Made manufacture calibres. Available in 5N red gold, white gold or steel, in a three hand version or with a tourbillon movement, with the Endeavour case, the manufacture plays with different tones of its famous fumé dial: the famous Funky Blue and a colour previously unseen in the Endeavour family - aptly named Burgundy - are paired with the sublime brilliance of the diamonds adorning the bezel of the 38 mm model. By putting the emphasis on substance rather than labels, H. Moser & Cie. proves once again that simplicity can be both surprisingly effective and unexpectedly powerful.

 

H. Moser & Cie.’s own and unique take on Haute Horlogerie.

 

TECHNICAL SPECIFICATIONS – ENDEAVOUR TOURBILLON CONCEPT

Reference 1804-0221, white gold model, Funky Blue fumé dial, grey alligator leather strap, limited edition of 50 pieces

Reference 1804-0400, 5N red gold model, Funky Blue fumé dial, brown alligator leather strap, limited edition of 50 pieces

Reference 1804-1208, steel model, Funky Blue fumé dial, grey alligator leather strap, limited edition of 50 pieces

 

Case

18-carat 5N red gold, white gold or steel

Diameter: 40.0 mm

Height: 10.7 mm

Sapphire crystal and see-through case back

Crown adorned with an "M"

 

Dial

Funky Blue fumé with sunburst pattern

Leaf-shaped hour and minute hands

 

Movement

HMC 804 self-winding Manufacture calibre

Diameter: 32.0 mm or 14 1/4 lignes

Height: 5.5 mm

Frequency: 21,600 vibrations/hour

28 jewels

Automatic bi-directional pawl winding system

Oscillating weight with engraved H. Moser & Cie. logo

Power reserve: minimum of 3 days

Original double hairspring

Modular one-minute flying tourbillon at 6 o'clock with skeletonised bridges

Finish with Moser stripes

 

Functions 

Hours and minutes

 

Strap

Hand-stitched brown or grey alligator leather

Steel, 18-carat 5N solid red gold or white gold pin buckle engraved with the Moser logo

 

TECHNICAL SPECIFICATIONS – ENDEAVOUR CENTRE SECONDS CONCEPT

Reference 1200-0215, white gold model, Funky Blue fumé dial, grey alligator leather strap, limited edition of 100 pieces

Reference 1200-0409, 5N red gold model, Funky Blue fumé dial, brown alligator leather strap, limited edition of 100 pieces

Reference 1200-1218, steel model, Funky Blue fumé dial, purple seconds hand, grey alligator leather strap, limited edition of 50 pieces

 

Case

18-carat 5N red gold, white gold or steel

Diameter: 40.0 mm

Height: 10.7 mm

Sapphire crystal and see-through case back

Crown adorned with an "M"

 

Dials

Funky Blue fumé with sunburst pattern

Leaf-shaped hour and minute hands

 

Movement

HMC 200 self-winding Manufacture calibre

Diameter: 32.0 mm or 14 1/4 lignes

Height: 5.5 mm

Frequency: 21,600 Vib/h

27 jewels

Automatic bi-directional pawl winding system

Oscillating weight engraved with the H. Moser hallmark

Power reserve: minimum of 3 days

Original Straumann® hairspring or double hairspring on the steel model

Blue balance bridge on the steel model

Finish with Moser stripes

 

Functions

Hours and minutes

Central seconds

 

Strap

Hand-stitched brown or grey alligator leather

18-carat 5N solid red gold, white gold or steel pin buckle

 

TECHNICAL SPECIFICATIONS – ENDEAVOUR CENTRE SECONDS DIAMONDS CONCEPT

Reference 1200-1208, steel model, diamond-set bezel, Burgundy fumé dial, grey alligator leather strap, limited edition of 100 pieces

 

Case

Steel, bezel set with 60 brilliant-cut diamonds (1.13 carats)

Diameter: 38.0 mm

Height: 10.3 mm

Sapphire crystal

See-through case back with sapphire crystal

Crown adorned with an “M”

 

Dial

Burgundy fumé with sunburst pattern

Leaf-shaped hour and minute hands

 

Movement

HMC 200 self-winding Manufacture calibre

Diameter: 32.0 mm or 14 1/4 lignes

Height: 5.5 mm

Frequency: 21,600 Vib/h

27 jewels

Automatic bi-directional pawl winding system

Oscillating weight engraved with the H. Moser hallmark

Power reserve: minimum of 3 days

Original Straumann® hairspring

Finish with Moser stripes

 

Functions

Hours and minutes

Central seconds  

 

Strap

Hand-stitched grey alligator leather

Steel pin buckle, engraved with the Moser logo

REFERENCES & PHOTOS

The three new limited edition Concept models