PRESS RELEASE

H. MOSER & CIE. PRESENTS THE SWISS ALP WATCH S: S FOR SMART, SEXY AND SWISS MADE

 

Neuhausen am Rheinfall, September 6th, 2016

In January 2016, H. Moser & Cie. joined the smartwatch debate, causing a stir with its Swiss Alp Watch, a fully mechanical Swiss Made model with a contemporary design. The message from the Schaffhausen-based Manufacture was clear: "We're not straying; we're remaining true to the tradition of mechanical watchmaking; that's what we do, and we do it well". The message was widely appreciated, and the 50 Swiss Alp Watches were immediately popular with collectors. The now iconic Swiss Alp Watch is added to the H. Moser & Cie. collection in a model with a midnight blue fumé dial: the Swiss Alp Watch S.

H. Moser & Cie. is an advocate of traditional watchmaking values, retaining a sense of humour and a subtly provocative character that have become its signature while blending classic with sexy. The Swiss Alp Watch S fits perfectly into this collection. Its rectangular case with soft, rounded corners is topped by a crystal with curved edges, for a resolutely contemporary look. The classic dial reveals a deep, mysterious lustre in midnight blue fumé. This effect is further enhanced by the refined black alligator strap and by the form movement that drives it – the hand-wound HMC 324 calibre. With this combination of traditional cues and current lines, the H. Moser Swiss Alp Watch retains an allure that is both symbolic and spirited.

 

To the delight of enthusiasts, the Swiss Alp Watch S is now introduced in the Manufacture's increasingly-diverse range – not just as a limited edition – to join the Endeavour, Venturer and Pioneer families. Like the Swiss Alp Watch, the S model still does not allow the wearer to make calls, hunt Pokémon, or to try out the latest Snapchat filters. However, it continues to claim its place as an instrument for measuring time rather than consuming it. It redistributes priorities: taking time for oneself and one's loved ones, with no filter, interface or embellishment.

 

TECHNICAL FEATURES – SWISS ALP WATCH S

Reference 5324-0201, white gold model, midnight blue fumé dial, black alligator leather strap

 

Case

Solid 18 carat white gold

Dimensions: 38.2 x 44.0 mm / height: 10.3 mm

Sapphire crystal

See-through sapphire crystal case-back

Screw-in crown adorned with an “M”

 

Dial

Midnight blue fumé with sunburst pattern

Applique indexes
Leaf-shaped hour and minute hands

Small second offset at 6 o'clock

 

Movement

In-house hand-wound HMC 324 calibre

Dimensions: 32.0 mm x 36.0 mm / height: 4.8 mm  

Frequency: 18,000 Vib/h

27 jewels

Power reserve: minimum 4 days

Hacking seconds

Moser teeth for all wheels and pinions

Interchangeable Moser escapement

Original Straumann Hairspring® with stabilised Breguet overcoil

Gold escapement wheel and pallet fork

Movement and components hand-finished and decorated 

 

Functions

Hours and minutes

Small second

Power reserve indicator on movement side

 

Strap

Hand-stitched black alligator leather

18-carat solid white gold pin buckle engraved with the Moser logo

REFERENCE & PHOTOS

Swiss Alp Watch S, Reference 5324-0201, 18-carat white gold model, midnight blue fumé dial, black alligator leather strap